SHOPPING AND STORES FROM THE FAMOUS LUXURY ITALIAN BRANDS
Viale Ceccarini is the most famous strip of Riccione where VIPs and tourists gather for entertainment
Shopping destination and icon of the Riviera Romagnola, Viale Ceccarini is the symbol of glamour events, the gathering of vips and Italian celebrities during the summer holidays. City center always full of events, fashion shows, historic cars exhibitions and concerts: Viale Ceccarini is since the Sixties synonymous of style and luxury shopping with know boutiques that offer iconic Italian luxury brands. During summer time the events calendar reaches its peak with many events that concentrate in the part of the street towards the sea that is connected via promenade lungomare and Piazzale Roma. Each summer Radio Deejay organises concerts and music festivals with international singers and guests. Activities and sport events, such as the Triathlon competition, bring each year to Riccione many sport professionals and amateurs. In winter, Riccione Christmas Village changes the outlook of Viale Ceccarini with the famous ice-skating rink, the longest in Europe.
Games, attractions and rides for children make Riccione the ideal destination for the family in Christmas and New Year’s celebrations. Lunariccione hotel, few meters away from Viale Ceccarini, offer you holidays or break throughout the year.